About this campaign
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The U.S. Breastfeeding Committee is excited to announce that the 2026 National Breastfeeding Month (NBM) theme is RISE: Resilience, Interdependence, Self-Determination, Empowerment. This year's theme was crafted to capture the heart and strength of the First Food field. Each word in the acronym was chosen to highlight our network's strengths as we advocate for the policy, systems, and environmental changes necessary to create a landscape of breastfeeding support for every family. Our image centers the sunrise, embodying the enduring spirit of our community.
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