Reinventing the way people create, buy and sell custom apparel.

Bonfire is a design and technology company specializing in custom apparel. We help people sell shirts online, fundraise for a good cause, or simply order custom printed products direct.

We strive to build simple products and meaningful partnerships that strengthen and inspire communities.

Our Story

Bonfire start

2011

Bonfire starts out as Bonfire Funds, a fundraising-focused company. The idea was to help people raise money with community-driven designs and soft t-shirts.

First community seller

2012

World Pediatric Project becomes our first community seller. At the time, sellers needed to sell at least 50 shirts to have a successful campaign.

Bonfire Funds spreads in the adoption community

2013

Word of Bonfire Funds spreads in the adoption community, leading countless families fundraise on Bonfire. One family - the Durhams - raise more than $14,000 to adopt a child with special needs from Ukraine.

Allowing print after selling 5 shirts

2014

Bonfire Funds undergoes major improvements, including Flexible Goals, allowing sellers to print after selling as little as 5 shirts.

Numerous animal shelters raise funds on Bonfire

2015

Numerous animal shelters raise much-needed funds on Bonfire. Old Friends Senior Dog Sanctuary fundraises over $65,000 through its Mildred 2016 campaign, featuring a one-eyed pug running for president.

Bonfire Funds rebrands as Bonfire

2016

Bonfire Funds rebrands as Bonfire, launching a new platform with enhanced seller features and a new experience for anyone seeking to design and sell custom apparel for profit or for a cause.

Raising over $1.5 million with Bonfire

2017

Raising over $1.5 million with Bonfire, Women’s March on Washington sets a new record for T-shirt campaign fundraising.

Allowing print after selling 5 shirts

2018

Supply by Bonfire is launched, allowing anyone to order premium custom apparel direct from Bonfire.

Our Culture

Located in historic Richmond, Virginia, Bonfire aims to build a lasting brand representing the co-creation economy with a fair, ethical commercial platform. We’re a passionate team of storytellers, designers, engineers and magic makers ready to change the world.

#WearBonfire

Show us how you are supporting the causes and communities that matter to you. How do you #WearBonfire?

Campaigns in the press

Campaigns in the press Campaigns in the press

Join the Bonfire Team

We’re motivated by people who share our love of community building, dedication to quality and desire to make a positive difference in the world.

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