About this campaign
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The #bebefana campaign was inspired by the ancient legend of Italy?s La Befana and Dina Gregory?s experience animating a puppet of this folkloric figure through the streets of New York during the pandemic.
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La Befana is a figure from ancient Italian folklore, known for delivering gifts to children every January 5 ? Epiphany Eve.
As the story goes, La Befana was a simple woman whose life changed one night when she heard a knock at her door. Three wise men had arrived, seeking directions to Bethlehem.
Having never traveled far beyond her own village, she couldn?t help them find the way. Instead, she welcomed them inside, offering food, warmth, and hospitality.
The three wise men invited her to join them on their journey to bring gifts to the Christ Child.
But La Befana declined. There was too much housework to do.
Later that night, as she swept her floor, she looked up and saw a bright star in the sky ? and realized she had made a terrible mistake.
She gathered a few sweets and small gifts and set out in search of the wise men.
But she never found them.
And so, it is said that every year on the Eve of the Epiphany, La Befana takes to the night sky, delivering gifts on a perpetual search for the Christ Child.
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Puppeteer: Dina Gregory, Host of La Befana's Table
Video by: Kate West, author of La Befana & the Star
Cookies: Dilena's Dolcini
"Stay Strong" By David Newman
Artwork: Victoria Haff
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