BINGO! But this time, we're playing for something bigger.

In bingo, every square you mark gets you one step closer to a win. We wanted this shirt to represent the same thing about my mom's fight against breast cancer.

STRENGTH. HOPE. COURAGE. FAITH. LOVE. RESILIENCE.

Every word is another square on her card and another reminder that she's surrounded by people cheering her on.

This campaign was created to help ease the financial burden that comes with breast cancer ? treatments, appointments, medications, travel, and all the unexpected expenses nobody plans for.

Every shirt purchased helps us mark another square toward our ultimate goal:

B-I-N-G-O? BEAT CANCER. Wear the shirt. Mark your square. Join my mom's team.

Because when it comes to breast cancer, we're all playing for the same win.