CTA 28 is a creator-powered campaign building momentum toward the summer of 2028?a clean, bold symbol for people who are training, creating, and leveling up in public. This hoodie is the first flag in the ground: simple front mark, loud meaning.

This campaign is about turning vision into proof. Every purchase helps fund real-world execution: content production (video + photography), street-level promotions, pop-up activations, travel + scouting, design improvements, and the tools needed to keep building the brand consistently. The goal is to grow CTA 28 into a recognizable movement and platform?where talent, culture, and ambition collide.

What you?re supporting

New drops + improved designs (including limited colors and seasonal releases)

Daily content + documentary-style coverage of the journey

Community activations and event planning tied to the 2028 wave

Growth of the CTA brand ecosystem through disciplined, transparent progress

Important note: CTA 28 is an independent creative project and is not affiliated with or endorsed by any official sports organization, the Olympics, or LA28.

For partnerships, press, or collaboration: (424) 302-2000 | [email protected]