About this campaign
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In Jewish tradition, the Hol (???) is a mythical bird mentioned in the Talmud ? a phoenix that never dies, symbolizing faith, endurance, and eternal hope.
From this flame, our Hol rises ? not in destruction, but in renewal.
Three dancers emerge from the fire: two men and one woman, their movement reflecting a journey from sorrow to strength.
Created in the shadow of October 7, this design is a tribute to our power to rise ? together ? through memory, through movement, and through spirit.
This dance is our healing. This flame is our hope.
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On the back of the shirt, we have a dedication:
English:
For those who carry memory, those whose spirits rise through dance, and those still waiting to come home. One People, One Heart
Hebrew:
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?? ??? ??? ??? ? One People, One Heart
Proceeds go to the Machol Merkaz Scholarship Fund
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