About this campaign
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I recently wrote and shared this simple phrase, which has since become a mantra of sorts for me (and seemed to resonate with others, too). It?s a direct, concise way of getting across an important point: that grief is not something to hide, shy away from, or apologize for. We all have a right to share our grief openly without judgment or shame.
In honor of my mom?s birthday, I created these limited release mugs to spread the word that grief is normal. My mom died suddenly in 1995 when she was 45 years old, and shortly after I turned eight years old, as the result of an undetected pheochromocytoma?a rare type of tumor that forms in the adrenal glands. She went from being seemingly healthy, to being taken from her family and all who loved her without warning in a matter of two days.
A portion of the proceeds from the sale of these mugs will go to the Pheo Para Alliance in memory of my mom.
Founded in 2007, the Pheo Para Alliance is the longest-standing internationally recognized leader in advocacy for, and awareness of, pheochromocytoma and paraganglioma. Since its inception, the Pheo Para Alliance has dedicated more than $2 million towards research, diagnosis, education, advocacy, and finding a cure. Its mission is to empower patients with pheochromocytoma or paraganglioma, their families and medical professionals through advocacy, education and a global community of support, while helping to advance research that accelerates treatments and cures.
Sip your coffee, tea, or other favorite beverage from a mug that sends a message. Also makes a perfect griefy gift for a friend or loved one navigating the long journey of loss.
Choose between a classic 11 oz. ceramic mug, or an 11 oz. two-tone ceramic mug available in a variety of colors.
Classic mug: An 11 oz. ceramic coffee mug that's microwave and dishwasher safe and has a classic C-curve handle.
Two-tone mug: An 11 oz. two-tone ceramic coffee mug with a white body and matching color-accented interior and C-curve handle that's lead free and microwave and dishwasher safe.
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