About this campaign
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Support American Ranchers and Your Right to Know Where Your Food Comes From
The ?Label Our Beef: MCOOL in the Farm Bill? campaign is dedicated to protecting independent U.S. cattle producers and rural communities. Mandatory Country of Origin Labeling (MCOOL) ensures consumers know the true origin of their beef, supports local economies, and promotes American food security. Every design in this collection spreads awareness and raises funds to get U.S. beef labeled correctly. By wearing or sharing these designs, you stand with American ranchers, fight unfair trade practices, and encourage everyone to eat USA beef.
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