About this campaign
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Did you know that according to the federal National Assessment of Educational Progress (NAEP), K-12 geography literacy proficiency remains at an unaddressed historic low? We cannot understand our history without understanding the land, rivers, and resources that shaped it. To aid in reversing this trend, my geography education initiatives are anchored in the National C3 Framework for Social Studies State Standards (College, Career, and Civic Life). By utilizing the C3 Inquiry Arc, students do not just memorize locations; instead, they are guided to cross-examine physical space and historical context to investigate complex, real-world questions. This rigorous framework is essential for powerful geography education that bridges disciplines and equips the next generation with critical spatial thinking skills.
My T-shirts are not just apparel. They are an engine for spatial diffusion. Every time someone wears this shirt, a vital lesson in geography literacy moves across new spaces, sparks inquiry, and changes how people view our history. Every purchase directly funds my business infrastructure, resource logistics, and curriculum materials. By absorbing overhead costs through apparel sales, I am able to provide high-quality geography education and immersive regional historical tours at reasonable prices, ensuring that field resources and educational materials are always provided to our guests at no charge. Your purchase directly helps to keep C3-aligned geography education affordable, accessible, and actively moving forward.
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