About this campaign
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In 2004, shady gays everywhere watched the movie, Mean Girls. Rachel McAdams commanded Lindsay Lohan, "Get in, loser. We're going shopping." Since that moment, those words have been etched indelibly into our culture.
BE ICONIC. Invite your friends?lovingly! affectionately!?to take a baseball bat to the gender binary. Because limiting gender to only two options shows a stultifying lack of imagination.
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