About this campaign
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Oklahoma has a way of shaping you.
The vintage 1890s pioneer wagon represents the same toughness our ancestors carried into the frontier ? the same toughness Oklahoma football fans feel every Saturday. This year, the phrase ?Hard To Kill? has meant more than just football. It?s resilience. It?s holding on. It?s getting back up. It?s Oklahoma.
We wanted to capture that spirit in a way that honors where we come from and who we are: a veteran-owned Oklahoma family making shirts for the community we love.
Thank you for supporting our first official launch.
It means the world to us.
BoomTown Threads is our small way of giving something back to the state that raised us.
Here?s to Oklahoma grit ? hard to kill, then and now.
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