We know these groovy shirts are a little more pricey than an average shirt, but that is for 2 reasons. 1, Bonfire is a print to order business that assumes the production costs so we do not have to order in bulk and risk a hefty price tag for a lot of inventory plus shipping costs, so their cut is a little more than most. 2, now that I am traveling less in my later and greater years, we have less funds coming in due to taking on less speaking engagements. While we work towards expanding our programing on the land as a sustainable revenue source for the Gesundheit! Institute, we need to make significant repairs and upgrades to be able to host visitors and program attendees. These include repairing all the decks on our lovely dacha, a new roof for our farmhouse, new flooring in our farmhouse kitchen, new industrial refrigerators, updates to our aging septic system, and much more. All money brought in from these shirts go straight to the land for these repairs, and helps us out tremendously! Plus looking pretty snazzy while doing so!