***2024 ONIGIRI ACTION : from October 3rd to November 16th***

*All profits go to provide school meals to children in need. For example, when you purchase one item, 30 school meals will be provided, which means you can feed one child for a whole month.

ONIGIRI ACTION is an annual social good campaign that aims to provide 1 million school meals to children in need around the world. During the campaign, every rice-ball-related post on the campaign website or social media with #OnigiriAction will provide five school meals.

URL: https://onigiri-action.com/en/

ONIGIRI ACTION campaign commemorates World Food Day, established by the UN in 1945. As an NPO with roots in Japan, the campaign highlights onigiri (rice balls), which are pure comfort food made with love for someone special in Japan. TFT and supporters will host food-related events across the US during the campaign.

The 9th ONIGIRI ACTION campaign of 2023 resulted in great success. A total of 322,300 photos were posted from around the world. For every photo posted, our sponsoring organizations donated 5 school meals to children in need. With these donations, TFT provided 1,809,860 warm school meals, enough to support 9,050 children in need for one school year. TFT funds one school meal to a child in Africa with a single 25-cent donation. In the US, the same 25-cent donation can be used to add fresh vegetables and fruits to one school meal served in socioeconomically disadvantaged neighborhoods. 

The achievement of the campaign drew global awareness, receiving the "Asia Marketing Excellence Awards for Marketing 3.0" from the Asia Marketing Federation as a socially responsible marketing program. It was also featured in a recent publication by Philip Kotler and others (Asian Competitors Case Book: Marketing for Competitiveness in the Age of Digital Consumers) as an exemplary program.

THANK YOU FOR YOUR SUPPORT!