About this campaign
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Meet Cuora picturata, the Southern Vietnamese Box Turtle ? a striking species so rare and endangered, it?s almost never seen in the wild. Its vivid orange hues and beautifully patterned shell make it a living gem and a top priority for conservation.
And now, you can help us protect it ? In Style. Wear it or gift it and tag us @theturtleroom with #ProtectWhatsRare to join the movement.
Not Just a Shirt ? A Mission in Motion
This limited-edition tee does more than turn heads ? it turns the tide for one of the rarest turtles on Earth. Every shirt helps power a year-long field study aimed at unlocking the hidden life of the Cuora picturata, the Southern Vietnamese Box Turtle. Found only in a few remote forests in Central Vietnam, this species is critically endangered ? and almost nothing is known about its movement, habitat, or how best to protect it.
Your support helps theTurtleRoom and Center for Technology and Nature Conservation:
- Track and study wild turtles using radio transmitters
- Identify critical habitat areas and the threats they face
- Work with local authorities to improve protection and enforcement
- Elevate local pride and awareness for this beautiful, endemic species
- Lay the groundwork for future breeding and reintroduction programs
Our Goal: 100 Shirts = 100 Steps Toward Saving a Species
Let?s hit 100 shirts sold to launch the next phase of our Cuora picturata conservation efforts. This limited-run design is only available for a short time ? and every single one gets us closer to our goal.
Ready to help?
Grab your shirt. Stand for the beauty in this world. #BeATurtleHero
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TheTurtleRoom is an organization dedicated to the conservation of and education about tortoises and freshwater turtles. To save these amazing species, theTurtleRoom works with both wild populations and develops captive assurance colonies. To teach others, theTurtleRoom produces content across a wide variety of platforms including in-person events and as a leader in social media education and outreach.
TheTurtleRoom is a 501(c)(3) tax-exempt organization headquartered in Lititz, PA whose mission is to advance survival of the world?s turtles and tortoises through collaborative education, conservation, and research programs. To learn more about theTurtleRoom and see some of their work, visit https://theturtleroom.org.
Facebook: https://www.facebook.com/theTurtleRoom/
YouTube: https://www.youtube.com/theTurtleRoom/
Instagram: https://www.instagram.com/theturtleroom
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The Center for Technology and Nature Conservation (CTNC) is dedicated to the sustainable management of natural resources, blending advanced technology and scientific research. With a focus on biodiversity conservation, CTNC employs tools like GIS, remote sensing, and SMART technology. Their mission includes scientific research, community development through sustainable practices, ecosystem restoration, wildlife conservation following IUCN guidelines, communication and advocacy for sustainable forestry, and providing science and technology services. CTNC aims to enhance local community livelihoods, prevent illegal wildlife trafficking,
and build capacity through training and consultation. Visit their website at https://eng.ctnc.org.vn/ for more information.
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