About this campaign
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This year, after a tumultuous Texas legislative session, we've decided to kick off Pride with a burst of playful whimsy. Bo, the rainbow, represents that joy! A nod to retro cartoon characters, the design incorporates well-known Texas regalia (Cattleman Hat and Western Boots) and utilizes colors inspired by the intersex-inclusive progress pride flag. "Proud of our boots, proud of our roots" is a defiant reclamation of Texas Pride!
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