About this campaign
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This is a BIG year for Reads by the River! April 25 is our FIFTH Indie Bookstore Day and we will be open FIVE YEARS in November! We're celebrating with a new shirt design that we hope you love as much as our team does! It was created by Bonfire with our very active input (they were so patient with our change requests!)
We requested a lot of special little touches - a bridge filled with books to recognize the bridge next to our store and also the way we strive to connect people and books in our community, the "reeds" by the river, the fox (we've had one appear on a few of our past designs) in honor of the Fox River that runs beside our store and the sun's rays are a little nod to my late parents and the way I feel my mom's inspiration for my love of reading every single day.
We truly appreciate our amazing customers and the way you share your love for our store when you're out in the world!
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