This year?s logo is extra special, featuring incredible artwork by Gemma Gen?, the artist behind 157ofGemma and proud mom to Mochi. Gemma studied architecture before turning her lifelong passion for drawing into a career as an artist and storyteller. What began as a creative outlet in 2012 grew into 157ofGemma, an internationally recognized brand celebrating the special bond between people and their dogs.

At its heart, this logo is about connection. It represents the people, the pugs, the friendships, the rescue stories, and the community that has grown around Sedona Pug Social over the years. We hope that when you wear it, you feel that connection too!