About this campaign
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Coined by Pinstripe Alley during the 2022 ALDS, the phrase "slap-hitting shit goblins" accurately describes the offensive style that drives Cleveland's baseball team. Part philosophy, part ownership's refusal to pay $20 million to any hitter who can slug more than 30 home runs in a season, the r/clevelandguardians subreddit has embraced the meme. Now we make it our public identity.
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