About this campaign
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The 2026 Sea Otter Awareness Week logo on the front and the full kelp forest arch on the back, from the canopy where otters rest down to the rocky holdfasts below. Our theme, "Rooted in Resilience," honors the kelp forests that anchor sea otters and the communities that stand with them. Sea Otter Savvy partners with Defenders of Wildlife, CA State Parks, Elakha Alliance, The Marine Mammal Center, and Monterey Bay Aquarium to bring you Sea Otter Awareness Week, September 20 to 26. All purchases directly support sea otter research, conservation, and outreach.
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