Project Unloaded works to prevent gun violence by educating, engaging, and empowering teens through cultural campaigns and community partnerships that share a simple message: guns make us less safe. We sit at the intersection of public health, youth engagement, social marketing and culture. Through large-scale, data-backed social media campaigns that have reached a quarter of American teens, teen-facing local programs, and an inspiring youth council, we combine young people?s love of social media with a gun violence prevention message that can reduce gun use and save lives.