Yosemite Rivers Alliance (Formerly Tuolumne River Trust) unites conservation and community to protect and restore the three rivers that flow through the Yosemite Region: the Tuolumne, the Merced, and the Stanislaus. These rivers are the lifelines of our region. They deliver clean, granite-filtered drinking water to millions, sustain Central Valley farms that feed the nation, support hundreds of wildlife species including ancient salmon runs, and create the wild places where people hike, fish, paddle, and find renewal.

For more than 40 years, we have led the way in protecting the interdependence of rivers, forests, wildlife, and communities. Our team restores meadows, rebuilds salmon habitat, reduces wildfire risk, and inspires thousands of young people to become environmental stewards. When we keep Yosemite flowing, we help protect our shared future.

With our 2025 rebrand, we are proud to share a new look and logo that reflect the strength and interconnectedness of these watersheds. Every purchase supports this work by helping fund river restoration, policy advocacy, wildlife conservation, youth programs, and community partnerships across the region.

We hope every item you choose from our collection becomes more than something you wear or carry. Let it be a reminder of the rivers that sustain us and a symbol of the pride and care you hold for the Sierra?s waters, landscapes, and communities.