About this campaign
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The Out the Kennel Collection was created to tell the story that every dog deserves to have told.
Featuring a forest green hoodie and matching crewneck, this piece is designed to represent the RUN CLUB everywhere it goes. With ?the best shelter dog run club in Charlotte? across the back, it?s more than a statement, it?s a reflection of the community that continues to show up for these dog's week after week.
The phrase ?Started from a kennel, now we here? speaks to the transformation.
Dog's going from overlooked and confined to being outside, active, and seen by the world around them.
This collection carries the mission on its back, literally! Every time it?s worn, it creates conversation, awareness, and opportunity for the dogs that need it most.
Because what started in the kennel doesn?t have to end there.
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