About this campaign
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Angel was is and will always be the inspiration for all we do. This design was one of the first and we felt it was time to bring it back. Society has been wrongly vilifying dogs that are labeled ?pit bulls? for far too long. The fear based ignorance has and continues to cost millions of innocent lives and it?s up to us to change that. They are all born inherently good and deserve to be seen for who they are. They are loving, loyal, brilliant, funny and kind?to name just a few characteristics. BSL aka discrimination enshrined in law still exists and the dogfighting epidemic in America is out of control and does not get the attention or recourses it needs. What is happening to pit bull type dogs is not just and animal welfare issue, it?s a broken society issue, it is everyone?s problem and we all need to better and more to fix it. We need to BE THEIR VOICE and hold those accountable who discriminate, hurt and kill them. Factually, those who abuse and kill animals will likely and most often times do go on to commit crimes against humans. Ending the horrors happening to these dogs will make communities safer for humans and pets. It?s time to wake up and focus on who is holding the leash instead of blaming and banning the victims.
The profit from this hoodie will go directly to the SUFP Foundation. That amount is estimated to be $17-20 per zipper hoodie sold.
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