About this campaign
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The ?Be The Captain? shirt isn?t just merch, it?s a statement. These were first released at the Annapolis Boat Show and sold out in days. Built from premium, soft cotton and printed with the same compass rose that?s on the Be The Captain hardcover, they?ve become a bit of a badge among real sailors.
Wear it on deck, in the boatyard, or to remind yourself what this whole thing?s about: taking responsibility, making the call, and leading with confidence.
Each shirt is screen-printed in small batches with long-lasting ink and made to stand up to salt, sun, and the occasional rum spill.
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