About this campaign
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This is my original design for Punisher co-creator Gerry Conway's Skulls for Justice campaign, a Black Lives Matter fundraiser that raised over $70,000. Gerry's guidelines were to create a logo inspired by the original Punisher logo, featuring Black Lives Matter in text with a red tear and to keep it on a black background. I took inspiration from the solidarity fist and the 1968 Olympic moment with athletes Tommie Smith and John Carlos. That, combined with the tragedy of the killing of George Floyd and Breonna Taylor led to this design. Keeping in mind Skulls for Justice was in response to law enforcement misguided appropriation of the Punisher logo and a protest of police brutality, the shorthand for Black Lives Matter (BLM) appears in red to symbolize the blood shed by victims.
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