About this campaign
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Check out our quality shirt with a bold, minimalist print across the chest that reads ?Huuuuui? along with a skeletal "shaka," giving it a casual, local vibe. The stretched-out vowels mimic the way the greeting is actually spoken in Hawai?i?drawn out, friendly, and full of energy. The design sits centered on the shirt, creating a simple statement piece that nods to everyday Hawai?i slang without additional graphics or embellishment.
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