The Love campaign shirt is taken from the story of the Prodigal Son. When we take a look at the Father we see that He goes running towards the younger brother while he is still far off. This means the Father has been looking and waiting, praying for his return. Meanwhile the older brother never even knew about the party that was happening. Jesus would say often that He was about His Father's business. The older brother did not love what the Father loved. He was not seeking what the Father was seeing. He was not concerned with what concerned the Father. When we behold Jesus, when we spend time in the presence of God, we begin to be transformed by Him and we begin to love what He loves. Jesus came to seek and save the lost. Jesus came to bring reconciliation between us and the Father. When we love what the Father loves, we shift our eyes off of the concern for ourselves and this world and begin to concern ourselves with what the Father loves, the lost.