Community Voices for 340B raises awareness of the important role that the 340B Program plays in protecting and improving health care access and the quality of care for communities nationwide.
Community Voices for 340B (CV340B) was established in 2016 as a 501(c)(3) organization to educate the public about the important role that the 340B program plays in protecting and improving healthcare access and the quality of care for communities nationwide.
The time is now to defend the 340B program. The safety net community needs to unite and launch a national campaign to increase public awareness of both the 340B program?s vital role in supporting public health and the pharmaceutical industry?s unconscionable attacks on the program. Noticeably missing from the current debate about the 340B program are the voices of the patients and communities that ultimately benefit from the program. Safety net hospitals, clinics, and their respective advocacy organizations have done their best to defend the program, but there is a distinct need to personalize the program and to tell the story of how it affects individual lives in tangible ways. Those community voices will ultimately be the ones that can best elevate the discussion beyond the rhetoric of the pharmaceutical industry.
CV340B launched its Together for 340B digital marketing campaign as a unique and effective way to counter the misinformation being spread by drug companies.
CV340B is calling on existing and prospective partners to help amplify the voices of patients, communities, and healthcare providers who rely on the 340B program.
With your contribution, CV340B will create a customized digital engagement highlighting the need to #Defend340B.