About this campaign
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The image on the shirt depicts 99 black and white illustrations of butterflies, a visual reminder of the proportion of decline, while the single butterfly in color represents the 1% of Western Monarchs remaining today. The original illustration was created by artist Jeanne Dodds for the Endangered Species Coalition.
Donations from the sale of the shirt will go toward the Endangered Species Coalition's outreach, education, and habitat restoration projects supporting Western Monarch populations.
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