Inspired by the Mexican proverb ?They tried to bury us, but they didn?t know we were seeds,? this campaign honors both the journey of our ancestors and the continued strength of Indigenous people today.

At the center of the design, two hands cradle a tobacco leaf, one of the four sacred medicines in many Native communities. Resting on the leaf are seeds of corn, beans, and squash?the Three Sisters?foods that originated in what is now Mexico and made their way north, sustaining Indigenous nations for generations. These seeds symbolize not just nourishment but survival, cultural continuity, and the interconnectedness of Native peoples across borders. Just as these crops spread and thrived in new environments, so too have Indigenous people who have been displaced or forced to migrate, carrying their traditions, knowledge, and resilience with them.

Framing the hands are monarch butterflies, a symbol of migration. The monarch?s journey from Michoac?n, Mexico, to the northern United States mirrors the migration of so many Indigenous families who have left their homelands but continue to carry their cultures, languages, and histories with them. Like the seeds and the people they represent, the monarch endures; facing challenges but always returning, always continuing the cycle.