About this campaign
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Social media platforms such as Instagram typically display highlights of people's lives, which we compare ourselves to. This merch was designed to spread awareness of the fact that what we see on social media isn't reality. Instagram and other social media platforms show carefully curated, posed and filtered posts. Embrace and celebrate your body, the successes and stages you are in life without believing that you need to be or look like anyone else you've seen on social media.
Social media isn't reality so don't compare yourself to posts you see.
You are uniquely and beautifully you.
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