About this campaign
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Meet Ashell Maenetja, a young Agriculturalist and communal cattle farmer in Limpopo, South Africa, who is happy and keen on building, supporting, and strenghtening his local cattle farmer community.
Ashell has many ideas to improve the situation in his community. One focus point is to build and strengthen collaboration, drifting away from individualism. Mindset shift would be an ideal start, considering livestock owners only care about their livestock animals.
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There are a lot of challenges in Ashell's cattle farming community, most of them initiated by passive tribal authorities owning and governing the land who are only after money.
Organized livestock theft is another big issue, in which also farmers are involved therefore they wouldn't wanna work together with others.
Most farmers are elderly people who can either write nor read, speak up for themselves, and are left behind in terms of overall farming productions and technology. Most farm the old ways which no longer fit in the actual setting. And young people are not really interested in farming. Ashell is one of the few young men in the group. The elders appreciate his presence. They are really keen on learning and believe he's helping them a great deal.
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Ashell thinks most communal cattle farmers don?t realize that farming itself is a community that needs to be functional for it to be successful and productive. He has already been gathering communal farmers to address challenges and work together. However the attendance is still low. Multiple forces are pulling in different directions.
To improve this situation, Ashell has the idea of offering the other communal cattle farmers an identification for their animals in collaboration with him and his nephew. To do this, he needs a cattle branding kit and a livestock tattoo machine, which cost around $350. The communal cattle farmers have then the choice between these two identification methods.
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You support Ashell in his efforts to purchase livestock identification equipment by joining our "Supporting South African communal cattle farmers" fundraiser on Bonfire. 100% of the profit goes to Ashell and his endeavours to strengthen his cattle farmer community.
We offer you a beautiful artsy cattle T-shirt in different colors and styles, which was created in collaboration with Mike Hansen from Ozark Akerz Regenerative Farm. The design shows the South African flag with Rocky, Mike?s Pineywoods cattle bull, standing proudly on the ground.
When you?re a farmer yourself you know the deal. You also know that support, and cooperation are very useful in farming.
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Ashell is keen on and happy to spread the word about rural farming hardships and how to improve them. He?s also happy to offer his community his experience, skills, and possibilities.
Mike and I are here to support Ashell and the other communal cattle farmers. We?d love when you join us. We?re here to support each other. Let?s do it.
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This campaign is a cooperation of Ashell Maenetja, Mike Hansen, Ozark Akerz Regenerative Farm, and Isabelle Blum. The cattle art is designed by Mike Hansen, the T-shirt is designed by We are Nature (Isabelle Blum). Check out Ozark Akerz Regenerative Farm on Bonfire.
Credit: South Africa Flag clipart by iconspng.com, images by Ashell Maenetja, video background music by Music_Unlimited on pixabay.com, branding kit by TAL-TEC
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