Hi, I?m McCoy, the heart behind Liefde Works.

I?m originally from America, but I fell in love with the people and culture of South Africa. Over time, God placed a deep love in my heart for the people there, especially for those facing hardship and limited opportunity.

Liefde Works was born from a simple but powerful belief. God sees every person. He knows them by name. He cares about their stories, their struggles, and their futures.

This brand is my first step in being faithful to that calling. I believe love is not just something we feel. It is something we put into action. My prayer is that Liefde Works grows into something much bigger, but for now, I am starting where I am and sowing into the future I believe God has placed on my heart.

Ten percent of every purchase will go directly to organizations serving underprivileged communities in Cape Town and across South Africa. To begin, I plan to support Hannah?s Place of Safety in Cape Town and Film School Africa.

If there are other organizations you would love to see supported through Liefde Works, I would truly love to hear from you.

Thank you for being part of this journey and for helping turn love into action.