About this campaign
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In 2021 alone, over 12 million people seriously thought about suicide, 3.5 million planned a suicide attempt, and 1.7 million attempted suicide. Suicide is among the top 9 leading deaths in the United States. This is a public health crisis.
The 988 Suicide & Crisis Lifeline, previously known as the National Suicide Prevention Lifeline, offers 24/7 call, text and chat access to trained crisis counselors who can help people experiencing suicidal, substance use, and/or mental health crisis, or any other kind of emotional distress. People can also call, text or chat 988 if they are worried about a loved one who may need crisis support.
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