About this campaign
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Janelle (@janellemg on Instagram and @janelle.mg on TikTok) is a DMV-based content creator in the DMV area who uses her mental health experiences to spread awareness and remind others that they're not alone. During her current watch of One Piece (she's still at Wano but she'll catch up eventually), she became deeply moved by Ace's character- his struggle to feel belonging, the power of chosen family, and vulnerability about his mental health.
Originally to honor her Ace, her love for One Piece, and her passion for mental health, Janelle created this shirt just for herself for her anime-themed matcha pop-up in collaboration with Binge Bar in Washington, DC. She later released a limited batch during Suicide Prevention Month in September, not expecting the overwhelming support it received. Now, she?s making this design available worldwide for anime lovers and mental health advocates alike.
Her vision blends minimalistic streetwear with powerful messages and a bittersweet sense of nostalgia for loyal One Piece fans. She worked with @milkcrate_doodles to bring the iconic sake scene to life- a reminder that bonds can?t be broken and that family is something we can choose. Made from 100% cotton, perfect for layering, lounging, or for subtle anime streetwear fits.
Part of the proceeds will be donated to rotating mental health causes.
Wearing this tee is a soft reminder that you?re not alone, and that you are loved. DM Janelle on @janellemg or on TikTok @janelle.mg for free DMV pickup available for sizes S-XL! Tag Janelle on Instagram or TikTok so she can see how you style your thank you for loving me tee! <3
I?m glad you?re here :)
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