About this campaign
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This World IBD Day, we?re not just raising awareness.
We?re showing what it takes.
Living with IBD and/or an ostomy means constantly negotiating energy - what to give, what to save, what it costs just to exist in the world.
This campaign makes that invisible negotiation visible, human, and shared.
Grounded in Spoon Theory, but expressed in a way that feels artful, not explanatory.
?We are out in the world - even when it costs us.?
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