The primary goal of Cheetah Outreach Trust USA is to support Cheetah Outreach Trust South Africa in the conservation and promotion of the co-existence of the wild cheetahs that live on farmland in South Africa. From a global estimated 100,000 cheetahs at the turn of the 20th century, the population is currently estimated to be only 6,674.

Shrinking habitat, dwindling natural prey, and conflict with human activities are the primary causes of these decreasing numbers. There are estimated to be 1,326 cheetahs in South Africa, of which approximately 500 are wild and living on farmland in the northern part of the country. This specific population is the focus of our work. Cheetah Outreach Trust USA understands the complexity of issues involving cheetah conservation in these farmland areas due to decades of working hand in hand with farming communities.