About this campaign
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- Every life matters: We believe every person deserves the opportunity to be safe in and around water.
- Access builds safer communities: We believe fair and equitable access to pools, aquatic facilities, and water safety resources is essential to building water-safe communities.
- Swimming lessons should be within reach: We believe swimming lessons should be accessible, affordable, and, whenever possible, free to those who need them most.
- It is never too late to learn: We believe people of all ages can learn lifesaving water skills, and that learning to swim should be encouraged throughout life.
- Water safety education should start early and continue often: We believe it should begin in school, be reinforced at home, and remain a lifelong priority.
- Safe environments save lives: We believe drowning prevention must include safe physical environments, including properly installed and maintained fencing around pools and retention ponds.
- Protective infrastructure matters: We believe guardrails, barriers, and other protective measures should be used where appropriate to separate roadways, pedestrians, and children from nearby ponds and other water hazards.
- Prevention requires partnership: We believe meaningful progress happens through collaboration among families, schools, communities, public safety agencies, and civic leaders.
- Equity is essential to prevention: We believe barriers to water safety, whether financial, geographic, cultural, racial, or educational, must be reduced so all Hoosiers have the opportunity to stay safe.
- Goal Zero is worth pursuing: We believe one drowning is too many, and we are committed to creating a safer future for all Hoosiers through education, access, prevention, and outreach.
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