About this campaign
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Welcome to the MomForward Movement. Where the future of motherhood is set in motion. This annual event gives space to anyone who wants to help shape the future of care, work, health, and equity for mothers.
We are broadcasting support for programs that advocate for moms and spotlight the realities of the Motherhood Penalty ? the economic, social, and health disadvantages women face after becoming mothers.
Support our work with this beautiful illustration by Ceyda Alasar: 100% of sales will go support For All Mothers+ programs. Ceyda's graphic celebrates the diversity, power, vibrancy, and resilience of motherhood in motion.
Why Your Support Matters
When we show up for moms:
We build community:
- Moving together signifies action and gives us a platform to share our stories and those of others. The motherhood narrative is often a silent one and can?t change in a vacuum.
We spotlight barriers:
- Race directors and National Governing Bodies ask how to support lactation, family-friendly spaces, and policies that support pregnant and postpartum women.
We change the culture:
- Brands ask how to fund campaigns that support mother athletes and their stories.
- Athletes at all levels start to see what their careers and relationships to sport look like as future mothers. More girls stay in sports.
- Young professionals across all industries start to see what they can advocate for in their own workplaces to protect their own career paths.
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