Every child we have lost to childhood cancer was someone's hero.

The My Hero Needed a Cure campaign honors the beautiful lives and enduring legacies of children whose lives were cut short by childhood cancer. Their stories remind us that, despite advances in medicine, not every child survives a childhood cancer diagnosis. For children diagnosed with the deadliest pediatric brain cancers?Diffuse Intrinsic Pontine Glioma (DIPG) and Diffuse Midline Glioma (DMG)?there is still no cure, and families continue to hear the unimaginable words that nothing more can be done.

We wear this shirt in their honor?and in their memory.

Proceeds from this campaign benefit Princess Hailey's Hope Foundation's Hope from Hailey program. Hope from Hailey is the foundation's research initiative dedicated to funding innovative research for childhood cancer, with a primary focus on DIPG and DMG, two of the deadliest pediatric brain cancers. Through strategic research investments and collaborations with leading researchers and institutions, the program helps accelerate the development of better treatments and, ultimately, a cure for children facing these devastating diseases.

Every dollar raised helps move research forward so that one day, fewer families will have to say the words, "My hero needed a cure."

By wearing this shirt, you honor a child who should still be here while helping fund the research that could change another family's future.

Because every child deserves a cure.