The My Hero Needed a Cure campaign was created to honor the children bravely battling childhood cancer and to raise awareness for the urgent need for more research, more hope, and more tomorrows. Inspired by the reality that far too many families hear the words ?there is no cure,? this campaign turns advocacy into action through meaningful apparel that helps spark conversations and drive impact.

Proceeds from every shirt sold benefit Princess Hailey?s Hope Foundation and help fund critical pediatric brain cancer research, with an emphasis on DIPG/DMG, while also supporting patient assistance programs for children and families facing these devastating diagnoses. Through programs like Hugs from Hailey and Hops from Hailey, funds also help provide personalized care packages, gifts of support, and travel assistance for families seeking treatment and clinical trials.