About this campaign
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Noah and Lincoln are classified as a bully breed and usually referred to as a "pitbull", an umbrella term used to describe all block-headed dogs that belong to a bully breed branch. Noah and Lincoln are American Bullys and because of their looks, they are stereotyped as mean, dangerous and many call for their extinction. They often receive discrimination based on their appearance and at times, receive unsolicited comments that suggest they shouldn't exist. It has been our mission to show the world that bully breeds are not the monsters headlines spew for sensationalism, nor are they untrainable as some irresponsible owners may have demonstrated.
Noah and Lincoln are well-behaved, lovable, and funny dogs who have changed the hearts and minds of many people from all walks of life through their personalities on and off social media. Due to popular demand and after nearly 11 years, we've decided it's time that people have their own little piece of Noah and Lincoln and also join our mission of telling the world how Noah and Lincoln may have changed their hearts or minds. It takes all of us to make a change even in the smallest of things such as breed discrimination.
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