Advocates for Snake Preservation (ASP) changes how people view and treat snakes. As important predators and prey, snakes are an essential part of a vibrant, functioning planet, but negative attitudes about snakes may be the biggest barrier to their conservation. We make snakes more familiar, and less scary, by busting myths and sharing stories that show what snakes are really like. We also provide solutions to human-snake conflicts that sometimes end badly for people and often prove fatal for snakes.