About this campaign
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The Stay Fresh Lobster is the companion tee to "Lobster Is the Biggest Scam in New England," a Frank-ly Food essay dropping Aug 7. That piece argues market price for lobster is a 400-year con: colonial trash food repositioned as luxury. This tee got there first.
Cheeky crustacean, dark shades, cold lemon in the claw. If you're going to wear a lobster on your chest, wear one that knows what it is.
First drop in the Stay Fresh series. More foods will get shades on rotating drops going forward: broccoli, pizza, coffee, whatever else earns a pair. Every tee ties to a specific piece or a specific idea. When a drop closes, it's gone. No inventory. No restocks. No apologies.
Newsletter free forever at franklyfoodinfranklin.substack.com. This is the merch that keeps the newsletter alive.
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