Subject Student-Run Media, Inc. is a non-profit corporation in Buffalo, New York, dedicated to experiential learning in the fields of radio, podcasting, and journalism. Borne from the ashes of WRUB Radio and Generation Magazine, long-running student media at UB, Subject works to provide a platform for students, alumni, and community members alike.

Your purchase supports operational costs like web hosting, live radio streaming & licensing, and compensating our writers and personalities for their content. Donations are also accepted and tax-deductible upon request.