Kesem is an organization that’s dedicated to supporting children impacted by a parent’s cancer, at no cost to the families. Their flagship program, Camp Kesem, operates free summer camps for these children.
To increase fundraising in 2021, Camp Kesem launched a week-long peer-to-peer fundraiser on Bonfire for their annual National Leadership Summit. Using our nonprofit fundraising tools and our GoFundMe Pro integration, they added apparel fundraising to what’s historically been a donation-only campaign. Now supporters could easily create and sell custom merch on Bonfire that’s directly connected to their GoFundMe Pro campaign.
By the end of the week, Camp Kesem and their supporters had raised over $11,000 from t-shirt sales.
$11,310 funds raised
1,925 products sold
1,359 supporters
Because their camps are primarily staffed by college students, a lot of Kesem’s fundraising success came from fundraisers launched by these students and their schools. In total, 58 colleges and universities, including schools like Harvard, Texas A&M, Florida State, and Rice University, created t-Bonfire shirt fundraisers. At the end of the campaign, all funds raised on Bonfire were automatically attributed to the correct campaign for each school on GoFundMe Pro, and the donor data synced with their Camp Kesem organization account.
“Working with Bonfire for our conference merchandise sales this year was not only incredibly easy, but it was also a huge success! Our organization was able to streamline our campaigns and raised over $10,000 in one weekend. Raegan helped us from start to finish, setting up the page exactly as we needed and working with us on updates and changes in real time. We’re so grateful for this partnership!”
– Jenna Means, Kesem Manager of Donor Relations
“Working with awesome people like Jenna, Bree, and Cody on the Kesem side made my job even more fun. We happened to roll out our GoFundMe Pro Integration right as they were getting ready to launch. Their student chapters were already familiar with GoFundMe Pro and their fundraising pages, so it made total sense to connect the two and make it part of their merch solution! My favorite part about working with the students was seeing their passion for fundraising for Kesem and their awesome design ideas come to life. I am so excited to continue this partnership and work with such an amazing organization!“
– Raegan Thatcher, Bonfire Sales Consultant
Want to run your own peer-to-peer t-shirt fundraiser like Camp Kesem? Our platform is free to use, you keep 100% of the profits from your fundraisers, and once you verify your nonprofit, you’ll get access to our exclusive fundraising tools & features that are specifically designed to help organizations raise more money.
